8ª Conferência Mundial de Economia e Gestão dos Media

20 de Maio – Terça-feira

09h15 – Painel 9: Revenue Choices and Business Models


Moderadores: Steve Wildman e Rogério Santos

To bundle or not to bundle? How Western European newspapers monetise their online content.
Valerie-Anne Bleyen (Bélgica)

Ethic Audiences Pricing Paradox
Amy Jo Coffey (EUA)

All-you-can-eat versus download-to-own – an empirical analysis of business models for music downloads
Dominik Papies (Alemanha) e Dennis Dieball (Alemanha)

The Influence of the Media on an Economy: A case Study of Eleven nations
Alan B. Albarran (EUA) e Fang Liu (EUA)

The Fragmentation of advertizing
Francisco J. Pérez-Latre (Espanha)

11h00 – Coffee Break

11h15 – Painel 10: Factors in Success of Firms and Technologies

Moderadores: Fernando Iharco and Robert Picard

Value of the Content and Value of the Channel: Movie Rerun on Television
Marco Gambaro (Itália)

Success Factors of Fiction Books: An Empirical Analysis with SUR Models
Christina Schmidt-Stölting (Alemanha) e Eva Blömeke (Alemanha)

Understanding the Success of New Media Startups
Claudia Loebbecke (Alemanha) e Claudio Huyskens (Alemanha)

Explaining Hyperlink Traffic Between Thematic Blogs
Teck Juan Han (Singapura) e W. Wayne Fu (Singapura)

Packaging a movie project
Bjørn von Rimscha (Suiça)

Business Strategies of City TV Stations in China - The Cases in the Area of Pearl River Delta
Li-Chuan Evelyn Mai (China)

13h00 – Almoço

14h30 – Painel 11: Influences on Content in the Media Products

Moderadores: Rita Figueiras e Fang Liu

Interactive Channels and Challenge of Content Budgeting
Steve Wildman (EUA)

Determinants of Domestic Music Repertoire: An Empirical Analysis
Robert Picard (EUA) e Patrik Wikström (EUA)

Localizing National News: A Comparison of Newspaper Chains’ Local Source Usage
Angela M. Powers (EUA)

Evolution of the European public channel content (1996-2004)
Mercedes Medina (Espanha), Cristina Etayo (Espanha), e María José Vázquez (Espanha)

Is Online News an Inferior Good? Empirically Examining the Economic Nature of Online News
Iris Chyi (EUA)

The discursive and social strategies of BBC, CNN and Al-Jazeera's Middle East Reporting
Leon Barkho (Suécia)

15h45 – Coffee Break

16h00 – Sessão Paralela - Painel 12: Public Policies for the Media Sector

Moderadores: Rui Cádima and Angela Powers

Framing Media Economic Policy: A Social Economics Approach
Benjamin J Bates (EUA)

The internet and digitization of public library services: Impact on universal access in local communities
Krishna Jayakar (EUA) e Ashley Sims (EUA)

Understanding the Economics of Online Privacy
Laurie Thomas Lee (EUA)

Indicators for media pluralism in the EU Member States - towards a new media management approach
Mike Friedrichsen (Alemanha), Wolfgang Mühl-Benninghaus (Alemanha) e Eric Karstens (Alemanha)

Television and Youth Press as a Medium Carrying the Value of Popular Culture
Beata Kosmalska (Polónia) e Marek Ejsmont (Polónia)

Theorizing Market Failurein the Media Sector – The End of Fallacious Paradigm?
Paulo Murchtez (Germany)

16h00 – Sessão Paralela - Painel 13: People and Management in Media Organizations

Moderadores: Cinzia dal Zotto e Isabel Gil

Learning Culture features of middle staff employees in media companies
George Tsourvakas (Grécia), Eugenia Petridou (Grécia) e Paraskevi Dekoulou (Grécia)

Leadership Styles and Conflict Management Strategies of Prominent US Female Cable Industry Leaders
Louisa Shu Ying Há (EUA) e Chin-Chung Chao (EUA)

The rising of the journalist-managers: changing institutional logics in the field of French journalism? Leads to analyze the change of the French daily hard news press business model
Matthieu Lardeau (França)

Objectivity does not exist: a first editorial, managerial and strategic assessment of France 24
Ghislain Deslandes (França)

Media Executives (USA) Assessment of the Changing World: A Brief Review of Media´s Impact on the Information Society
Teresa Jo Styles (EUA)

Management of Russian Companies: The study of Corporate Governance
Elena Vartanova, Mariana Blinova, Mikhail Makeenko e Sergei Smironov (Rússia)

16h00 – Sessão Paralela - Painel 14: Media Market and Strategic Options

Moderadores: Jorge Fazenda e Ghislain Deslandes

Newspaper publishing in four major European markets – current status and trends
Mikko Grönlund (Finlândia) e Tom Björkroth (Finlândia)

The Development of Advertising - Implications for Media and Difficulties of Empirical Measurement
Nathan Thomas (Suiça), Gabriele Siegert (Suiça) e Ulrike Mellmann (Suiça)

Mobcom and the TV industry: Quest for Strategy?
Rolf A. Lundin (Suécia)

Transaction Costs and Their Influence on Institutional Arrangements in the Swedish Printing Industry
Thomas Mejtoft (Suécia) e Sven Packmohr (Suécia)

User Generated Content as a Strategic Option for Media Companies
Mania Strube (Alemanha) e Christian-Mathias Wellbrock (Alemanha)

General interest and specialized newspapers business models and their impact on print and online content
Nikos Leandros (Grécia) e Vaia Doudaki (Grécia)

16h00 – Sessão Paralela - Painel 15: Iberian – Latino American Media Market

Moderadores: Catarina Burnay e Mercedes Medina

Análisis de webhost comerciales: comercio electrónico
Rosario Fernández Falero (Espanha) e Lidia Moura (Portugal)

Prensa Provincial de Lugo
José Sixto Garcia (Espanha)

Entre local e comunitário: análise legislativa da radiodifusão em Portugal e Brasil
Flávia Santos (Portugal)

O surgimento da imprensa independente em Moçambique – um estudo de caso da cooperativa de comunicação MediaCoop – jornalistas associados
João Feijó (Portugal)

Reconfiguração das redacções jornalísticas: do apartheid à fusão organizacional
Ricardo Nunes (Portugal)

A Indústria dos Media e suas Estratégias de Abordagem do Fenômeno Esportivo
José Carlos Marques (Brasil)

17h45 – Encerramento

- Comissão Organizadora Internacional, Professor Doutor Alan Albarran
- Comissão Organizadora Internacional, Professor Doutor Steve Wildman
- Directora da Faculdade de Ciência Humanas da UCP, Professora Doutora Isabel Gil
- Comissão Organizadora Nacional (CECC), Professor Doutor Rogério Santos
- Comissão Organizadora Nacional (CECC), Professor Doutor Fernando Ilharco
- Convidado especial a designar

20h30 – Jantar de Gala, na Casa do Alentejo